“The only constant in digital marketing is change. Actually, the only constant is constant change. Every move you make is countered by the competition or undermined by a new tool or shifting audience characteristics.

Mt tmap tutor has learned to live with this persistent moving go goal posts and, in fact, says its the reason he still loves the business. When he is not working with us, he is running a digital consultancy business and teaching professional and Postgraduate courses for the top digital marketing company in the world, the IDM. He hopes we all go on to continue our development with them after we graduate.

In the meantime, I am enjoying being able to improve my personal productivity on a day-to-day basis and look into the future with the help of my tutor. He gives conference talks at big trade shows all the time. i couldn’t be happier to be learning from one of the best in the business. My boss is also happy that I am working my way into being one of the best employees in out business.

Riaz Suk-Bose, tmap Digital Marketing Apprentice

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