Our sister company tmap training, is uniquely capable of delivering the Digital Marketer Standard. is As an award-winning marketer, digital consultant and professional trainer with decades experience, our lead trainer, Mike O’Brien (F IDM, F CIM) is in a unique position to fully understand the challenges facing young people interested in working for agencies and clients in a rapidly changing workspace.

The team also understand the difficulty of building career opportunities for employees in the face of rapidly developing marketing automation and technology platforms.

The tmap team have in-depth knowledge of how all digital tools work and the practical experience in all forms of blended teaching necessary to inform and inspire students at all levels.

Within the Digital Marketer apprenticeship framework, tmap is dedicated to delivering a practical and productive experience that works for students and companies looking for the next generation of employees.

Check out Mike’s linked in profile to read more about his professional LinkedIn endorsements: 95 for Digital Marketing, 72 for Digital Strategy, 57 for Marketing Strategy, 55 for Integrated Marketing.

Mike O'Brien digital skills as featured in LinkedIn
Featured Skills and Endorsements from LinkedIn

A proven professional trainer

Our founding partner is Mike O’Brien the CEO of Jam Partnership and a Fellow of the IDM. He is one of the UK’s most experienced academic and professional digital practitioners and lecturers. He has worked in brand, direct and digital marketing as a creative director and digital planner for 38 years.

Mike has delivered professional training to delegates in the UK, Europe, Asia and America. He is experienced in face to face and online course delivery. Mike has worked as a digital marketing lecturer and course tutor for 18 years.

As a digital lecturer, Mike delivers training on SEO, PPC, Social, Affiliate, Mobile, Email and Display Advertising marketing. As a Tutor, Mike has helped thousands of marketing professionals gain qualifications at Diploma and Postgraduate levels.

Mike also runs entry-levels courses that are open to anyone looking to develop basic digital marketing skills.  In addition to his professional experience Mike has a Post-Graduate Certificate in Higher Education and has worked as a visiting lecturer at Universities and delivers digital skills training to disadvantaged youths.

Mike O'Brien Recommendations from linkedIn

A proven profesional educator

Mike has a long-standing track record of training, speaking engagements and qualifications tutoring for individuals, companies and agencies at every level for basic to advanced.

in addition to his professional training experience, he also has a Postgraduate Certificate in Higher Education and has worked as a professional mentor on schemes designed to encourage participation in further education and designed and delivered a curriculum for University of Bath in Swindon that helped undergraduates develop job opportunities.

Mike has contributed to digital marketing reference books by Dr Dave Chaffey and PR Smith and is the chief spokesman on Marketing Automation for UBM (The world’s biggest marketing events organisation), a regular keynote speaker at professional skills and technology conferences and is a respected blogger on all aspects of digital marketing.

Mike was the IDM’s Lecturer of the Year in 2014 and has hundreds of LinkedIn endorsements from fellow professionals for Digital Marketing, Digital Strategy, Marketing Strategy, Integrated Marketing and Social Media Marketing.

Mike is a passionate lecturer and meta-facilitator and will personally deliver the course content and training for each tmap Cohort.

Mike headshot tmap

Mike O’Brien, CEO tmap, F IDM, F CIM, PGCHE, BA A&D, M DMA