As an employer with a pay bill over £3 million each year, you are already paying into your apprenticeship levy account and can only use funds in your account to pay for apprenticeship training and assessment for apprentices.

If you are an employer who does not pay the apprenticeship levy you must also co-invest 10% of the cost of apprenticeship training. The government will pay the remaining 90% up to the funding band maximum. Where the funding band maximum is exceeded you must pay all the additional costs.

Our funding guidance, which mirrors information on the government’s website, can help you understand how to get the best out of the apprenticeship levy.

Digital Marketer apprenticeships predesignated as  Funding Band is 10 with a funding Band maximum of £12,000.  Extracting the maximum return on investment from the HMRC controlled account is a business priority that tmap can help you realise.

Our Level 3 Apprenticeships are designed to turn apprentices into professional Digital Marketing marketers in just 18 months. From day one, they will be learning from the best in the digital marketing trainers in the business. From day one, you will begin to see a return on your levy investment.

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We are digital professionals with global experience

As world leaders in the field of professional digital marketing practice and training, we offer any employer looking to make use of their Apprenticeship Levy budget or take advantage of government investment in co-funded apprenticeships a chance to take full advantage of this developing opportunity.

Our tutors have been in the forefront of digital marketing since its inception in the early 90s but their careers include decades of experience in the brand advertising, direct and data-driven sectors.

They have worked at every level on both client and agency-side and their experience includes work for major brands in the Automotive, Financial, Charity, Travel, Government, Direct, B2C, B2B, training and Agency sectors. You can see a list of clients here.

That’s why you can be confident that we can provide an Apprenticeship programme that delivers the professional results your business needs.

Our Digital Marketing apprenticeship courses are design to run over 18 months from start to finish. Upon completion, Apprentices are demonstrably qualified to co-ordinate online and technology driven marketing activities and to plan, implement and apply these tools to drive customer acquisition, customer engagement and customer retention.

Typical roles include:

  • Digital Marketer
  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Coordinator
  • Campaign Executive
  • Social Media Executive
  • Content Coordinator
  • E-mail Marketing Assistant
  • SEO executive
  • Analytics Executive
  • Digital Marketing Technologist

Our experience tells is that a tmap digital marketing apprentice will be able to provide actionable insight and support across a number of these roles.

As a registered apprenticeship training agency, tmap can help do more than simply provide the best digital marketing training in the business. We can also help recruit, employ and arrange training for apprentices on behalf of employers.

To be eligible to operate an apprenticeship training agency, organisations must be registered on the register of approved ATAs. Only organisations listed on the register have been through an application process with the ESFA that considers due diligence, financial management and operational details.

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What makes a tmap apprentice so valuable?

Each tmap apprentice participates in a carefully constructed and Ofqual-recognised syllabus and assessment process aligned with the detailed standards and qualifications specifications as laid down by the government and assessed by our Knowledge Module and End-Point assessment partners BCS.

The 18-month Apprenticeship programme is divided into Knowledge Modules:

  • Principles of coding
  • Marketing Principles
  • Digital Marketing Business Principles.

The Assessment Plan for our Digital Marketing Apprenticeships is as follows:

  • On-programme Assessment for knowledge Modules
  • Threshold Assessment
  • End-Point Assessment

On-programme Assessment for Knowledge Module 1

The format for the examination is a one-hour multiple-choice examination consisting of 40 questions. The examination is closed book (no materials can be taken into the examination room). The pass mark is 26/40 (65%).

This is tested online using multiple choice questions.  Note:  Each Knowledge Module is on offer for regulated qualification with a qualification accreditation number (QAN)

On-programme Assessment for Knowledge Module 2

The format for the examination is a one-hour multiple-choice examination consisting of 40 questions. The examination is closed book (no materials can be taken into the examination room). The pass mark is 26/40 (65%).

On-programme Assessment for Knowledge Module 3

The format for the examination is a one-hour multiple-choice examination consisting of 40 questions. The examination is closed book (no materials can be taken into the examination room). The pass mark is 26/40 (65%).

BCS is experienced in developing online question banks which offer instant results to learners and employing qualified assessors with relevant professional experience.

Threshold Assessment

The decision as to when an apprentice is ready to cross the threshold from learning and formative assessment into the End-Point Assessment phase will be made through discussions with the employer, the tutor and the apprentice and, importantly from an employer’s point of view, based on continuous monitoring of apprentice’s progress and proven on-the-job preparedness and ability.

In order to move into the End-Point Assessment phase, apprentices will need to have passed all the Knowledge Modules and/or recognised professional qualifications and be able to produce a portfolio for End-Point Assessment

End-Point Assessment

The final phase of our Digital Marketing Apprenticeship programme will include an assessment of all the requirements of the standard, including competencies, knowledge and behaviours.

The apprentice assessment process is robust and fair

Our assessment partners BCS will ensure that assessors are free from conflict of interest, suitably and currently qualified in the Digital Marketing sector, understand the syllabus, standards, qualification framework and assessment methodology.

This process will take place in the closing months of the apprenticeship and will include four assessment methods:

  • Summative Portfolio
  • Synoptic Project
  • Employer Reference
  • Structured Interview

The structured interview with an assessor explores what has been produced to the portfolio and project as well is looking at how it has been produced.  BCS provides the assessor with a set of endpoint assessment guidance documents to support this process.

The interview part of the endpoint assessment will be scheduled with our external assessors no later than six weeks after the completion of synoptic project. The assessor attends this interview having already reviewed the evidence submitted to date and the interview is normally conducted via videoconferencing software such as Skype.

For the grading outcome, Assessors complete and submit a report with their recommendations that is sent to our asssors for review. Once reviewed, BCS advises our Training Centre Manager on the outcome of the results. If successful, BCS issues the awarding certificate to the apprentice.  Once approved for release, a copy of the report and interviews are logged and held on the EPA portal in an apprentice folder.

On completion of the standard, BCS advises the apprenticeship certification bodies of the completion of the apprenticeship no later than 10 working days following receipt of the endpoint assessment results.

At this point, we expect every tmap apprentice to have developed the digital and professional skills that will make them a valued member of any team.

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